Featured Articles

Intel takes credit for three-way 4K gaming

Intel takes credit for three-way 4K gaming

All of a sudden Intel is talking about desktop gaming like there is no tomorrow and it is pushing it. The…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 09 June 2014 10:28

Mexican Apple carriers can’t advertise iPhones

Written by Nick Farrell

Pyrrhic trademark victory

A trademark battle over the name iPhone has resulted in Apple’s Mexican business partners being forbidden from advertising the fruity box of delight.

Earlier this year, the tame Apple press claimed that Jobs’ Mob had won a trademark lawsuit against Mexican telecommunications company iFone over the use of the phonetically-identical “iPhone” brand. The iFone trademark was originally filed in 2003, and in 2009 the company filed a suit against Apple to stop it confusing its telecommunications busienss.

The press claimed that Apple won that war on the basis that iFone flogged telecommunications services, Apple sells smartphones. But the problem with the ruling was that Jobs’ Mob’s carrier chums offer telecommunications services, the IMPI (Mexico’s equivalent to the U.S. Patent and Trademark Office) ruled that carriers selling the iPhone could no longer use the name in their advertising materials.

To make matters worse Telcel, Movistar, and Iusacell are now being charged fines for infringing on iFone’s trademark and have been ordered to remove the word “iPhone” from all marketing materials within the next 15 days. Needless to say the Presstitutes in the Tame Apple Press are saying this is terrible because Apple was found blameless in its actions and pure as the driven snow.

However what is clear from the result was that original reports claiming that Apple had won the ruling were incorrect and spun in Apple’s favour. iFone had successfully defended its trademark against Apple and the fruity cargo cult could not use the name to interfere with iFone’s business.

This is one of the problems when journalists sell out to companies and interpret news stories in favour of their corporate sponsors. The facts of the case were lost and now people are wondering why Apple can’t really advertise in Mexico.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments