Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 16 October 2013 11:05

Apple turns to more style instead of substance

Written by Nick Farrell

Hires Burberry saviour

Desperate to turn around its failing fortunes, Apple has hired the CEO of the British luxury brand Burberry. Angela Ahrendts managed to turn Burberry around by using digital innovation, building a strong online business, and tap Chinese and Latin American markets.

Now it seems that Apple hopes she can do the same thing for them. Chief Executive Tim Cook has set her the task of bolstering flagging iPad and iPhone sales. Her first challenge is to boost Apple's sales in China, its second-largest market. Apple hopes that she can draw on her Burberry experience of introducing less expensive goods without damaging the value of the brand.

Ahrendts is the first woman to join Apple's executive team in nearly a decade. She will take on an expanded role, overseeing its vast network of stores that employs about 42,400 people and online teams. Apple has not said how much she will be paid. However she was Britain's highest-paid CEO in the 2011-2012 financial year, taking home $25 million.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments