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Monday, 03 October 2011 11:22

$199 tablet is the way to go

Written by Fuad Abazovic
y_tablet_logo

Vision coming true
During the period when Apple was shipping iPads starting at $499 / €479 and Google was working hard on Honeycomb Android 3.0, we were wondering pricing of future tablets.

By late 2010 and early 2011 we had a chance to check out a few tablets based on new dual core CPUs, including Tegra 2, TI Omap. We again raised a question about pricing, telling all our industry partners that they have to endow their tablets with iPad-like quality but get them out at significantly lower prices.

In one of these conversations, I expressed my vision of the tablet market in a few years where I said that once they drop to $199, I will have at least three of them mounted on my apartment walls. One of them would end up on the kitchen wall, one in the bathroom, one in the living room and one can’t forget the bedroom tablet. The idea is that you pick a tablet that’s near you and do some basic web browsing or simple gaming. This was my vision in late 2010, early 2011.

It looks like I was not far off as with Kindle Fire, we almost got to that point. Kindle Fire can offer Amazon market, has a bunch of nice content, can play movies, open an ebook and get you to your favourite web page. This is pretty much everything that most of us need.

Early in 2011 we had a chance to play with Barns and Noble Nook, and this $250 + tax device was a step in right direction, but without hacking it, you could not have any Android Market apps on it. This was the only wrong thing about it.

This gets us to Motorola Xoom, which launched at $799 for its 3G version with Verison. This money can buy four Kindle Fire tablets, something that I need to fulfill the digital home dream. I still don’t know if anyone is planning to make some wall docking stations that can charge these four $199 tablets placed on walls, but there should be a way to make something, if you are not afraid to play with some tools.

Now people in Europe are facing two major problems. First one is that Kindle Fire is unlikely to ship in this year to the old continent and the second one is that $199 will probably jump to more than €199 ($265.6 with today’s exchange rate) which gets you to a slightly higher cost than what US customers end up paying.

The catch is that $199 shipped from Amazon (etail) stays at this price. If you buy this device in California Best Buy you have to pay an average of 9 percent sales tax and the same device in retail ends up at roughly $217. In Europe the VAT (Value Added Tax. Mehrwertsteuer ger.) is always included in the final price, no matter if you are buying from etail or retail. This tax varies from country to country and it averages at 20 percent. Well, we guess someone has to pay for social/medical insurance and all these bailouts after all.

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Comments  

 
+1 #1 johndgr 2011-10-03 12:55
I find it sad to have 3 or more tablets in home just to avoid WALKING to the NEXT room.
As for cheap tablets there are dozens with prices from less than $100 up to $200. They are just simple Chinese "no name" tablets that can easily "do some basic web browsing". If you are really bored to just walk to the next room you can easily make your "vision in late 2010, early 2011" today a reality with those cheap tablets and "fulfill the digital home dream".
 
 
+1 #2 Deanjo 2011-10-03 13:59
Completely useless article that does nothing but state the obvious, the cheaper something gets the wider of range they can sell to.
 
 
+2 #3 milkod2001 2011-10-03 15:37
Quoting Deanjo:
Completely useless article that does nothing but state the obvious, the cheaper something gets the wider of range they can sell to.

what Fuad was trying to say:iPad killers, Android based tablets were more expensive than iPad=fail to impress us(customers)=very low sales,New tablets coming for 200bucks might change that...
 
 
+1 #4 Kryojenix 2011-10-03 22:08
Tablet computers use rare earth elements and possibly coltan in manufacture, and are effectively like blood diamonds in the modern world. It's terrible to have more than the absolute minimum required. Hopefully, researchers will work out how to recycle these rare earths in the future to allow resource recovery from obsoleted equipment.
 
 
0 #5 robano 2011-10-04 19:10
One of the coolest site on internet. Believe it or not, This site (http://steampoints.com) giving Free Steam Games. Get Free Full Version PC Games and steam Games From (http://steampoints.com).
 

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