Oracles and tarot readers at Ovum claim that the Android is set to give Apple's iPhone a good kicking. Ovum said that while Apple is the major player in the smart phone market that status will be attacked by Android over coming year.
Ovum principal analyst Adam Leach said that the iPhone 4 is expected "to face much stiffer competition than its predecessors", "The rise of Google Android over the last two years has been phenomenal and is allowing manufacturers to create appealing alternatives to the iPhone, critically at cheaper prices," Leach said.
He added that Android was more than just a clone of the iconic iPhone. The gear offers greater freedom with available content and may prove more appealing, if it offers the right user and developer experience, than a device with Apple-approved content only, he said.
This freedom may ultimately be what puts the brakes on unlimited iPhone growth.