×

Warning

JUser: :_load: Unable to load user with ID: 78

Published in Gaming

EA says betting on PS3 put them in "position of weakness"

by on10 December 2009

ImageImage

Well, that's one way to put it


EA will surely want to forget this year, as the company hasn't fared very well, but EA's extremely vocal CEO John Riccitiello still draws many positives from it. In a recent interview with www.industrygamers.com, he commented on EA's transition to digital and their foolish bet on the wrong horse – the PS3.

EA is #1 publisher of packaged goods and judging by Mr. Riccitiello's vision they're not planning on stopping there as the company is currently aggresively funneling resources into digital consumer services, which are viewed by many as the only way forward. Furthermore, being "bigger than Microsoft on Microsoft's platform and bigger than Sony on Sony's platform" as well as having a "19% share on the Wii" will surely help.

Unfortunately, their prophecy that the PS3 will be the most important console on the market has made them lose "some of what made them popular" (again, one way to put it) but the company isn't going to sulk and wait for the solution from above. Mr. Riccitiello argues that there were only two solutions to their foolish prediction – keep doing the wrong thing or simply snap out of it and make it right, the latter being favored by his company.

EA's CEO added how transitions are never easy, and no investor likes it, but there's no need for panic as they will all buy into the company's vision as soon as the results are in. So, we've nothing else but wait on the results and hope that there are no "sure-shot" bets this time around.

Last modified on 10 December 2009
Rate this item
(0 votes)