Kenji is keen to make Sony is looking to become the leading vendor in the 3D market and the company has been setting up 3D technological centres in order to boost the popularity of 3D products.
Kenji said that Sony's outsourcing orders are expected to reach 50 per cent of its total LCD TV shipments in fiscal 2010. Market sources said that the value of Sony's outsourcing will reach US$15 billion in fiscal 2010.
The popularity of 3D televisions is strange given the lack of content and the fact that when they were first announced few said they would have bothered. Customer surveys when the first prototypes were announced showed users would stay away in droves.