“We’re not in the junk business”

Why not just run ads and get it over with?

An attempt to leverage the power of the A7

When compared to iPhone 5 one

Apple still got there first

The new fruity flagship

64-bit chip for iPhone 5S and iOS 7

Needs to look up "budget" in dictionary

10 September 2013

Apple unveils iOS 7

Coming to iPhone 4 and up on September 18th

It's got to be great