Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 07 November 2007 10:47

RV670 doesn?t deserve the HD 3000 name

Written by Fuad Abazovic

Image

It is an evolution, not a revolution


ATI will use a simple tactic to boost the sales of RV670 based cards: by branding its card Radeon HD3000 series or HD3800 the company plans to make two important moves and boost sales at the same time.

First, the new HD38x0 name will affect users by making them believe that the HD3000 series is better than HD2900, simply because it has a higher model number.  It will be better, but not that much, as it is an evolution in design, not a revolution. ATI will also get rid of the XT / PRO and GT sufixes that are very confusing for the average Joe who buys the cards at retail stores.

The new strategy will be rather simple: the bigger number is better. One other secret behind HD3000 series is that ATI desperately wants to get away from the ghosts of HD2900 that didn’t turn out as well as expected.

We are disappointed with ATI's decision to pick such a high number for RV670, as HD3000 should be reserved for the real next generation. RV670PRO is an improved design of R600 and reduced to 55 nanometers, but with this in mind it doesn’t deserve the HD 38x0 name.

We can only voice our objections, but we are sure that from the market's point of view, this renaming will help DAAMIT sell more cards.

With this in mind, we can at least speculate that R700, the real next generation chip, will get the HD 4000 name; but ATI might change the branding completely for this one.

Last modified on Thursday, 08 November 2007 04:45
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments