Featured Articles

Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 04 February 2010 05:47

THQ makes changes at Rainbow & Juice Games

Written by David Stellmack

Image

60 jobs lost, new focus and studio names change

THQ has announced that changes are afoot for two of its studios so Juice Games and Rainbow Studios will be getting a new focus as well as a name change. In addition, 60 jobs will be lost as part of this new strategy.

The Phoenix-based Rainbow Studios, the home of the MX vs. ATV titles, will be renamed THQ Digital Studios Phoenix. Despite the name change of the studio, the company will continue to market and use the Rainbow Studios name for the MX vs. ATV franchise for the foreseeable future. Juice Games will be renamed THQ Digital Studios Warrington going forward.

Both studios will be focused on the development of digitally-distributed titles that will use both new and existing IP for their source material. While it isn’t expected that any new titles will arrive from either studio until 2011, THQ has said that THQ Digital Studios Warrington will be hard at work on the development of new technology that will create a community platform to connect players of THQ’s core franchise titles.

The decision to refocus these studios on content for digital distribution isn’t a surprising move by THQ. More publishers are investing in the development of games for digital distribution platforms such as Microsoft’s Xbox Live Marketplace and Sony’s PlayStation Network. Publishers feel a need to stake a claim in this area to make sure that they get a piece of the pie in the digital distribution realm, which continues to grow.

While THQ did announce that the MX vs. ATV franchise would continue to use the Rainbow Studios branding, it did not comment on whether THQ Digital Studios Phoenix would continue to develop the franchise or if the franchise was going to be moved to another studio going forward. The publisher also did not comment on when we might see another installment in the franchise.

Last modified on Thursday, 04 February 2010 10:59

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments