Featured Articles

Analyst reveals Apple Watch spec

Analyst reveals Apple Watch spec

An analyst has examined the Apple Watch supply chain in an effort to ascertain the exact spec of Cupertino’s new gadget…

More...
Nvidia's first 20nm product is a mobile SoC

Nvidia's first 20nm product is a mobile SoC

For much of the year we were under the impression that the second generation Maxwell will end up as a 20nm…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 28 May 2009 11:16

Intel warns of Netbook cannibalisation

Written by Nick Farell

Image

Netbooks eat other PCs

 

The maker of chips and bits, Intel has warned of the dangers of Netbooks eating PCs. Christian Morales (no really), Intel's European sales chief has been talking about the “cannibalisation” of the PC market by smaller, and apparently hungry, netbooks.

He said that so far the pesky netbooks had eaten their way through about 20 per cent of European PC sales without even stopping for a dessert. Morale's said that Netbook sales were about 16 percent of all notebook sales globally, and a little higher in Western Europe.

In Britain and Italy they may account for as much as a quarter of all notebook sales, he said. However in those countries the reason might be that big telcos have been giving away netbooks with their DSL packages and many of the netbooks might simply be sales that would never have happened.

So what will stop this march of netbooks and their tendency to stick PCs in a pot and cook them? Morales thinks that  later this year when the "affordable" ultra-thin laptop category takes off,  they will start to eat the cannibals.

Intel's marketing chief, Sean Maloney, said that cannibalisation tends to affect low-end laptops based on Celeron processors so Atom's apparently eating Celeron. Intel is quite fine with this, as Atom needs the fibre apparently.


Last modified on Thursday, 28 May 2009 11:17

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments