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Monday, 02 February 2009 12:45

Microsoft wants lady love

Written by Nick Farell

Image

Pushes more Xbox parties


Microsoft's recruitment
of women to push its Xbox parties is going great guns according to the Gannett news service.

Parties run much like tupperware parties have bee running for several months now.  Microsoft provides an Xbox party pack of freebies including microwaveable popcorn, Xbox trivia game "Scene It? Box Office Smash," an Xbox universal media remote control, a three-month subscription to Xbox Live, and 1,600 Xbox Live points. Then women organise a party of their friends.

However marketing reports coming back are suggesting that while the parties are a smash, the Xbox lacks the games to pull in the female punters. Microsoft is getting the word back that women don't really want to play Fallout 3 or Grand Theft Auto.

While the Wii has done very well to capture this market, Microsoft executives are apparently falling over themselves to develop some more tupperware friendly games.

Nick Farell

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