Still watching the netbook evolution
Last modified on Thursday, 22 January 2009 11:14
Apple is sticking to its guns that it has no desire to play in the low-end phone market space. Acting CEO Tim Cook made it clear that the company is not really interested in competing for market space where the Apple can’t be the market leader and build the best phone.
Apple will continue to approach the iPhone as a software platform which sets the company apart from its competitors, who are primarily in the business of selling phones and which is a business model that is different from Apple.
As for the latest rumors about an imminent release of an Apple $500 Mac netbook, Apple continues to watch this space, but currently the company believes that there are too many trade-offs with the small screen size and cramped keyboard.
The company has some ideas about this product category, but right now we believe that it is evolving and has not settled down to a point where Apple will get involved. The company will continue to focus on the iPhone, as it has the ability to keep you connected and have access to your Email. The primary application of the netbook segment continues to be Email/Web browsing and the iPhone is doing a pretty good job in this space at the moment.
Sources are still telling us that we can expect an upcoming Mac Mini refresh that will use the Nvidia Ion chipset, which will be the next big announcement on the agenda for the company.