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Friday, 23 May 2014 09:33

Google brand more valuable than Apple

Written by Nick Farrell

Sun sets on Apple’s walled garden

It appears that Apple’s glory days are over, not only has it failed to come up with an original product for a while, it is now officially less valuable than Google. Global market research agency Millward Brown said in its 2014 100 Top BrandZ report Google's brand value shot up 40 percent in a year to $158.84 billion.

Benoit Tranzer, the head of Millward Brown France said that Google had been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships. Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.

"All these activities send a very strong signal to consumers about the essence of Google," Tranzer said. 

Apple, which dominated the top position for three straight years, saw its brand value fall by 20 percent to $147.88 billion. The top 10 of the 100 slots were dominated by US firms. IBM was in third place at $107.54 billion, a fall of 4 percent, followed by Microsoft at $90.19 billion -- a 29 percent rise.

Brand value is calculated on the basis of the firms' financial performance and their standing among consumers. It seems that Apple, which considers itself gods’ gift, has slowly and steadily ending its market dominance.

Nick Farrell

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