Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 25 July 2008 07:27

Gateway to change sales model

Written by David Stellmack

Image

Will move away from online to retail

Gateway is going to change its sales model once again and move from online e-tailing to a retail channel-oriented model. The news of moving to this type of model that stresses retail sales is quite a departure from the online sales that the brand has been known for in the past.

By making this change, Gateway expects to save money over the build to order model that they have used in the past for customized online orders. Of course, this shift is expected to save the consumer money at the retail level.

While you still should be able to find Gateway products online, it will be through one of its retail partners. The move really is not a surprise, as the mode does align Gateway to be closer to Acer who purchased the brand back in 2007. We think it is more due to Acer admitting that they have been unable to create a direct sales model strategy that worked for them.

With the announcement, this will make Acer the only PC company that is in the top tier that will be committed only to a channel/retail model without a direct sales model, which will be monitored closely by the competition to see how well they are able to do it.

Last modified on Friday, 25 July 2008 07:44

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments