Yahoo hopes to take advantage complaints by both video creators and owners, who think that they don’t make enough money on YouTube. Yahoo CEO Marissa Mayer tried and failed to buy France’s DailyMotion and has been pushing a number of other high-profile media initiatives.
The company has recently been approaching individual YouTube stars and some of the big networks now on the giant online video service. Yahoo executives are telling video makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving the ad revenue or by offering guaranteed ad rates for their videos.
In addition, Yahoo has offered extensive marketing, even on its home page, as well as allowing video producers the ability to sell advertising along with Yahoo’s sales force. Yahoo does not want the rubbish though. It is cherry-picking particularly popular, more professional YouTube videos.