Featured Articles

Analyst reveals Apple Watch spec

Analyst reveals Apple Watch spec

An analyst has examined the Apple Watch supply chain in an effort to ascertain the exact spec of Cupertino’s new gadget…

More...
Nvidia's first 20nm product is a mobile SoC

Nvidia's first 20nm product is a mobile SoC

For much of the year we were under the impression that the second generation Maxwell will end up as a 20nm…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 June 2008 13:53

PS3 BOM costs halved

Written by test

Image

Compared to the old 60GB model


There’s no
secret that Sony was and still is losing money on its PS3 hardware, although much less so these days than they used to.

The BOM (Build of Materials) cost has more than halved over the two years the console has been on the market. The original 60GB version set back Sony US$840 a unit, while the company sold them for US$599. Today, things aren’t as grim, as the current 40GB SKU is costing Sony a lot less at US$400 a unit, which is less than half of that of the original model.

Several hardware changes have been made since then and gone is the hardware, PS2 Emotion Engine as well as some other bits that weren’t deemed cost effective. Rambus has also helped tweak the system costs, as they’ve been heavily involved with both the bus and the memory architecture of the console.

Today, Sony isn’t really losing any money on the console, but it seems like the company is still some time off from making money on the hardware sales; and one has to wonder how much money the company has lost if you take into account that the 40GB SKU is the third or possibly fourth iteration of the console, depending if you count the Emotion Engine-less European version or not.

This doesn’t include things like R&D, developing a new smaller motherboard for the new versions, manufacturing costs, packaging and shipping, marketing, etc. In Sony’s defense, they’ve still managed to shift 12.81 million consoles and counting, but they still have a long way to go to recuperate all that lost money. For Sony’s sake, let’s hope they score a couple of real blockbusters, as they seem to need it.
Last modified on Thursday, 26 June 2008 14:49

test

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments