Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 11 November 2013 12:01

White-box tablets selling like hot cakes

Written by Fudzilla staff



Not just in emerging markets

Shipments of Chinese white-box tablets reached an estimated 25 million units in Q3, up 40.4 percent from a year ago.

According to Digitimes Research, as much as 80 percent of total volume was shipped overseas. White-box tablets are no longer reserved solely for the Chinese markets, they are gaining ground across the globe. In terms of form factors, 7-inchers still dominate the white box landscape. Although 8-inch tablets were expected to replace them, high costs and a limited supply of 8-inch panels limited shipments and drove costs up. However, this should change next year. Most white-box tablets are powered by Mediatek chips, although there are quite a few models powered by Rockchip and Allwinner parts. Mediatek still appears to be gaining market share.

So where is the demand coming from?

Emerging markets are scooping them up by the millions, but white-box tablets are also showing up in Europe and North America. They are often sold in bundle deals or given away in promotions. As gifts or toys for kids they make a lot of sense. Retail chains can also buy cheap tablets and slap their sticker on them, opening up new markets.

However, white-box outfits are facing an uphill struggle. Their margins are already very low and they are facing more pressure from brand name tablets. Many big companies are going cheap, with $149 or $99 tablets.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments