Newegg.com has finally went live with the reference Radeon R9 290X from MSI that is priced at US $729.99. Although it is not "officially" listed but rather hidden in the HTML code, the price of US $729.99 suggest that the official price will most probably be set at US $699.99.
Since Newegg.com usually adds anywhere between US $10 and $30 to the suggested retail price it is anyone best guess that AMD intends to price the R9 290X at US $699.99. Newegg.com most likely wanted to keep the price hidden until last minute but HTML code shows that it will be set at US $729.99.
Bear in mind that AMD still can easily change the price at any time before the official launch and while many hoped for a $599.99 price tag, it looks like that AMD wants just a "tad" more money.
This price puts the R9 290X in a rather akward position as it might end up costing $50 more than the GTX 780. While the GTX Titan is still priced way above it at US $999.99 we still do not have a clear performance numbers to make the final judgement. Early details suggest that it will be faster than the GTX 780 but we honestly hoped that AMD might put a lot more pressure on Nvidia by pricing it below or at least at the same level as the GTX 780.
Of course, we still need to see some official reviews and prices, so we just have to wait a bit longer.