Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 29 August 2013 08:56

Google wins Scroogle patent

Written by Nick Farrell

Search user emails to hit them with adverts

Google won a patent to search a user’s email to hit them with adverts. Google has been awarded a patent on a “System and method for targeting information based on message content in a reply,” which includes the company’s practice of serving up ads based on the contents of messages sent via the Gmail service.

Microsoft has dubbed this practice as "Scroogled” and used it as part of an advertising campaign as to why you should not use Google. While Google doesn’t address that criticism or use that word in the patent filing, but the company does take its own subtle jabs at Microsoft in the diagrams accompanying the patent.

One implies that the Microsoft Access database file pose a security risk, and another that suggests alternatives to Access next to a product search for the software. Google filed for the patent in September 2010, long before Microsoft’s “Scroogled” campaign began. The patent was officially granted by the U.S. Patent and Trademark Office here.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments