Featured Articles

AMD sheds light on stacked DRAM APUs

AMD sheds light on stacked DRAM APUs

AMD is fast tracking stacked DRAM deployment and a new presentation leaked by the company  points to APUs with stacked DRAM,…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 18 June 2008 14:09

Microsoft buys Navic

Written by Nick Farell

Image

TV advertising technology


Microsoft
has bought Navic Networks, which specializes in emerging forms of television advertising technology. Navic uses real-time audience measurement data to improve the delivery and placement of targeted interactive media.

According to a press release, the deal will enable Microsoft to work with industry partners to improve the delivery and placement of TV advertising. Brian McAndrews, Senior Vice President of the Advertiser and Publisher Solutions Group at Microsoft, said that television media represented the largest slice of advertisers and agencies' media spending.

Navic Chief Executive Chet Kanojia said the deal will mean that Microsoft will bring about the idea of addressable television advertising software in the industry.
Last modified on Wednesday, 18 June 2008 18:04

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments