Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 18 June 2008 14:09

Microsoft buys Navic

Written by Nick Farell

Image

TV advertising technology


Microsoft
has bought Navic Networks, which specializes in emerging forms of television advertising technology. Navic uses real-time audience measurement data to improve the delivery and placement of targeted interactive media.

According to a press release, the deal will enable Microsoft to work with industry partners to improve the delivery and placement of TV advertising. Brian McAndrews, Senior Vice President of the Advertiser and Publisher Solutions Group at Microsoft, said that television media represented the largest slice of advertisers and agencies' media spending.

Navic Chief Executive Chet Kanojia said the deal will mean that Microsoft will bring about the idea of addressable television advertising software in the industry.
Last modified on Wednesday, 18 June 2008 18:04

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments