Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 18 June 2008 14:09

Microsoft buys Navic

Written by Nick Farell

Image

TV advertising technology


Microsoft
has bought Navic Networks, which specializes in emerging forms of television advertising technology. Navic uses real-time audience measurement data to improve the delivery and placement of targeted interactive media.

According to a press release, the deal will enable Microsoft to work with industry partners to improve the delivery and placement of TV advertising. Brian McAndrews, Senior Vice President of the Advertiser and Publisher Solutions Group at Microsoft, said that television media represented the largest slice of advertisers and agencies' media spending.

Navic Chief Executive Chet Kanojia said the deal will mean that Microsoft will bring about the idea of addressable television advertising software in the industry.
Last modified on Wednesday, 18 June 2008 18:04

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments