Featured Articles

Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 26 August 2013 09:12

Intel to sack spinners

Written by Peter Scott

The lot of them

We must admit we love the new and improved Intel, steered by Brian Krzanich. It’s in the news a lot more than Otellini’s Intel and it might be about to fill even more pages.

 

According to TechEye’s Mike Magee, Intel is about to sack its PR team. Its entire PR team. Since Intel spinners have done a great job at keeping the company out of the news over the last few years and coming up with daft ideas like Intel handbags, the shakeup is understandable. However, firing the entire team sounds like a bit too much. On the other hand, people with “ich” in their last names don’t tend to be subtle and even their pet peeves often end up looking like the first couple of minutes of CSI Las Vegas.

TechEye’s source said the head of PR will be changed and then “it will be waterfall” as Krzanich wants "open books". The source said Intel is not the same anymore and that it learned a lesson after having its “ass kicked” by smaller chipmakers.

It might not be good news for Intel’s PR team, but on the whole it might do the company some good. Intel is trying to reinvent itself. It’s talking Atom, mobile, 2-in-1s and new markets, a far cry from its big core focus of years gone by.

For the first time in years, Intel is actually becoming interesting to cover.

Last modified on Monday, 26 August 2013 09:19

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments