Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 26 August 2013 09:12

Intel to sack spinners

Written by Peter Scott

The lot of them

We must admit we love the new and improved Intel, steered by Brian Krzanich. It’s in the news a lot more than Otellini’s Intel and it might be about to fill even more pages.

 

According to TechEye’s Mike Magee, Intel is about to sack its PR team. Its entire PR team. Since Intel spinners have done a great job at keeping the company out of the news over the last few years and coming up with daft ideas like Intel handbags, the shakeup is understandable. However, firing the entire team sounds like a bit too much. On the other hand, people with “ich” in their last names don’t tend to be subtle and even their pet peeves often end up looking like the first couple of minutes of CSI Las Vegas.

TechEye’s source said the head of PR will be changed and then “it will be waterfall” as Krzanich wants "open books". The source said Intel is not the same anymore and that it learned a lesson after having its “ass kicked” by smaller chipmakers.

It might not be good news for Intel’s PR team, but on the whole it might do the company some good. Intel is trying to reinvent itself. It’s talking Atom, mobile, 2-in-1s and new markets, a far cry from its big core focus of years gone by.

For the first time in years, Intel is actually becoming interesting to cover.

Last modified on Monday, 26 August 2013 09:19

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments