Amazon is hiring like crazy from those in the gaming industry and the staffing up is said to be because the online retailer is planning to offer its own gaming console. Sources are confirming to Fudzilla that the online retailer is planning to enter the gaming market with its own Android powered controller that will be fed from titles in its own dedicated Amazon Appstore for Android.
While Amazon has not confirmed that this is what they are planning, a number of signs do seem to indicate that this is the case. Amazon’s principal product manager Grady Karp states in his Linkedin profile that he is working on an unannounced consumer device which is believed to be the Android powered console/controller.
The move isn’t really surprising as Amazon knows its customers like to play games and bringing out its own platform as selling the games using its online backend services is a natural for the retailer. With Android gaming platforms like Ouya out there already, developers are already bringing out games that could be easily modified with very little work to run on the Amazon Android platform. The bigger question is how successful can this be? Only time will tell if this ends up being the pot of gold that Amazon thinks it will be.
According to sources Amazon is planning to release this gaming offering prior to the 2013 holiday season.
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