Featured Articles

AMD sheds light on stacked DRAM APUs

AMD sheds light on stacked DRAM APUs

AMD is fast tracking stacked DRAM deployment and a new presentation leaked by the company  points to APUs with stacked DRAM,…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 27 June 2013 09:58

Nintendo admits Wii marketing was rubbish

Written by Nick Farrell

Telling users “You Wii” what could go wrong?

Electronic toy maker Nintendo’s CEO Satoru Iwata thinks that the reason that the toilet themed Wii U console didn’t sell was because of poor marketing.

Talking to CNBC, Iwata said that the outfit had relaxed its marketing efforts, so the consumers today still cannot understand what's so good and unique about the Wii U. After all few people told “You Wii” will do so without someone turning a tap first. He said that Nintendo had been unsuccessful in coming up with one single software with which people can understand.

People who have hands-on experience can appreciate the value of the Wii U, but because there's not software that's simple and obvious for people as 'Wii Sports' for the Wii, potential consumers do not feel like trying it. The Wii U console sold 3.45 million units worldwide for the 2012-13 fiscal year, which ended March 2013.

Nintendo cut its Wii U sales forecast in January as a result of lower-than-anticipated sales. Expectations were set for 4 million units sold, down from an initial target of 5.5 million.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments