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Tuesday, 21 May 2013 11:11

Samsung Display shows off its screens

Written by Nick Farrell



Size is not everything

Samsung Display is showing off its latest batch of mobile to extra-large-sized display prototypes. On show at the Society for Information Display's Display Week 2013, are a full HD (1920x1080) mobile AMOLED display and an 85-inch Ultra HD (3840×2160) LCD TV panel. In addition, Samsung Display shows a unique new Diamond Pixel technology being highlighted at the show, and a featured LCD technology that enables local-dimming control in direct LED-based LCD panels.  

It includes what Samsung sings as the world's first mass-produced 4.99-inch Full HD mobile AMOLED displa. It claims to have a 94 percent average rate of reproduction for the Adobe RGB colour space. The Adobe RGB standard is about 30 percent broader than general sRGB standards. Diamond Pixel technology is based on the idea that the human retina reacts more to green than other colors, places more green than red and blue pixels in the pixel structure of AMOLED display panels.

Samsung claims its full HD AMOLED display can provide text messages 2.2 times clearer than HD (1280×720) displays. So, when curvilinear letters on the panel are magnified two or three times, Samsung's Diamond Pixel technology enables text to be reproduced more smoothly and accurately than those produced with conventional LCD technology. Samsung Display's exhibit of an 85-inch ultra HD TV panel showcases a LCD technology that enables local-dimming control in a direct LED-based LCD panel. It claims it can save 30 percent of typical LED BLU power consumption. Its local-dimming control enables better colour rendering including incredible black images, 80 percent brightness uniformity, and a remarkably-enhanced contrast ratio, Samsung sings.

Samsung Display is also exhibiting a 10.1-inch WQXGA (2560 x 1600) LCD for tablets and a 13.3-inch WQXGA+ (3200 x 1800) LCD for notebooks, which each can deliver 30 percent greater power-savings than that of existing LCD tablet displays, by decreasing the number of driver circuits and increasing the efficiency of the LED BLU.

Also, Samsung is spotlighting a 23-inch multi-touch LCD display that can detect 10 touch points simultaneously. The prototype enables playing of the piano with exceptional finesse which is quite clever if you can’t play the piano.

Nick Farrell

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