Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 01 May 2013 09:04

Qualcomm pushes snapdragon brand

Written by Nick Farrell



Snap, crackle and pop

Chipmaker Qualcomm pushing its Snapdragon chip branding campaign and is even coming up with an advert to be shown in movie theaters and television.

While most punters would not give a monkey’s what chip is in their smartphone, Qualcomm thinks the advertising will build customer loyalty in an increasingly competitive smartphone industry. So far the only chipmaker to get away with an advertising campaign that captured real users was Intel's "Intel Inside" ad campaign.

Chief Marketing Officer Anand Chandrasekher showed analysts a commercial playing in US theaters and said it would also be rolled out in other countries, including China. He said he wanted to build an emotional bond with Qualcomm customers. It is not clear if anyone is up for an emotional bond with tech outfits after being so cruelly betrayed by Apple, but it seems that Qualcomm is hoping for being a rebound.

It is a moot point if Qualcomm needs to do much advertising anyway. Its Snapdragon processors are widely used as the brain in tablets and smartphones. But last week Qualcomm forecast earnings below expectations as competition in smartphones intensifies and shifts toward Asia. It seems that it is trying to make sure.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments