Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 01 May 2013 09:04

Qualcomm pushes snapdragon brand

Written by Nick Farrell



Snap, crackle and pop

Chipmaker Qualcomm pushing its Snapdragon chip branding campaign and is even coming up with an advert to be shown in movie theaters and television.

While most punters would not give a monkey’s what chip is in their smartphone, Qualcomm thinks the advertising will build customer loyalty in an increasingly competitive smartphone industry. So far the only chipmaker to get away with an advertising campaign that captured real users was Intel's "Intel Inside" ad campaign.

Chief Marketing Officer Anand Chandrasekher showed analysts a commercial playing in US theaters and said it would also be rolled out in other countries, including China. He said he wanted to build an emotional bond with Qualcomm customers. It is not clear if anyone is up for an emotional bond with tech outfits after being so cruelly betrayed by Apple, but it seems that Qualcomm is hoping for being a rebound.

It is a moot point if Qualcomm needs to do much advertising anyway. Its Snapdragon processors are widely used as the brain in tablets and smartphones. But last week Qualcomm forecast earnings below expectations as competition in smartphones intensifies and shifts toward Asia. It seems that it is trying to make sure.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments