Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 27 March 2013 09:08

Square Enix titles miss sales targets

Written by David Stellmack

Despite selling millions of copies

Despite selling millions of copies, Square Enix has missed its sales targets. All three of the publisher’s major releases, Sleeping Dogs, Hitman: Absolution, and the new Tomb Raider, have not performed as well as well as the company expected.

The new Tomb Raider reboot is on track to sell 3.4 million copies by March 2013, and Hitman: Absolution has moved 3.6 million copies, while Sleeping Dogs has sold over 1.75 million copies, but this is still far from the almost 19 million HD games that the company had forecast to sell. (These numbers apparently do not include digital download sales.)

The problems for the company don’t stop there, as Square Enix believes that its marketing efforts in North America were ineffective, with two-thirds of these sales coming from outside of North America. Sleeping Dogs, which was rescued from Activision, did not sell nearly as well as expected, and this looks to have had a significant impact on the company’s sales numbers, as well.

The sluggish North American sales certainly hurt the publisher. All three titles received decent reviews, so it was not the quality of the games that was an issue. Square Enix will have to invest in a revised marketing strategy in North America going forward, but it is unclear what steps the company will take to help build their North American sales.

Yoichi Wada CEO of Square Enix will step down from leading the company due to the financial loss experienced by the company. Yosuke Matsuda will be taking over as the new CEO of the company after approval by the shareholders in June. Square Enix expects the failure of the console business to meet its sales targets and the flat performance in the company’s arcade business to impact the company and lead to a net loss for the year.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments