Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 21 March 2013 13:33

Hector Ruiz offers advice to Intel’s next CEO

Written by Peter Scott



Because he did such a swell job at AMD...

Former AMD CEO Hector Ruiz has offered the next Intel CEO a few tips to keep Intel on top of the world. While most of them make quite a lot of sense, they are coming from Ruiz, whose tenure at AMD remains controversial to this day. 

In an article published in Businessweek, Ruiz argues that Intel is no longer the company it was a decade ago, when it could use its dominant position to sway practically every aspect of the computing market in its favour. It is now seeing quite a bit of pressure from ARM chips, which power the vast majority of phones and tablets on the market.

His first word of advice is to remind the world that Intel is still in the computing business and to point out that tablets are merely an extension of PCs, based on different processors.

“There is no reason to let the media, Wall Street, or anyone else define Intel as purely a PC technology company,” wrote Ruiz. This is a good point, which was apparently lost on Intel.

His next tip might be a bit more controversial. Ruiz believes Intel should split its businesses and move toward becoming a portfolio company, with a big data business, PC business and a mobile business. He argues that Intel’s superior manufacturing capability would ensure success for the restructured businesses.

Next up – "don’t wait". Intel had the capacity to conquer the mobile market years ago, but it hesitated and opened the door to potential challengers. Ruiz points out that Motorola made the same mistakes and squandered the value it spend decades generating.

“Wall Street and the media may declare that the PC market is dead or that mobile is the future. The truth is that computing, in all its evolving forms, remains and will remain king,” said Ruiz. “The products consumers want will change whenever the industry innovates and offers something new and better. Intel should make its mission continuous innovation in computing of all kinds.”

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments