Featured Articles

IDC says PC market is rebounding

IDC says PC market is rebounding

Research firm IDC has published its latest report into the state of the PC market and while there are some signs…

More...
TSMC steps up development of 10nm process

TSMC steps up development of 10nm process

TSMC, the world’s biggest chip foundry for hire, has reportedly stepped up development of its 10nm manufacturing process.

More...
Broadwell 14nm desktop comes late in Q2 2015

Broadwell 14nm desktop comes late in Q2 2015

A while ago we mentioned that Broadwell won’t show up in the desktop space this year and we got it right.…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
EVGA GTX 780 Classified reviewed

EVGA GTX 780 Classified reviewed

The EVGA GTX 780 Classified has been dethroned as the company’s fastest non-Titan card following the introduction of the GTX 780…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 15 March 2013 11:56

HTC CMO slams Galaxy S IV

Written by Peter Scott

Just more of the same

Samsung’s new Galaxy S IV is finally here and good riddance. We are sick and tired of rumours and hype, and apparently so is HTC CMO Ben Ho.

HTC already photobombed Samsung’s launch event in New York, offering people waiting in line to see the new Galaxy some nice snacks and a chance to try out the HTC One. Then HTC started took a swipe at Samsung by parodying its “The Next Big Slogan” in a hashtag, #theNextBigFlop. Pretty aggressive, and ballsy.

Ben Ho took it to a new level, saying that the S IV is just more of the same from Sammy, more plastics, more screen acreage and that’s about it. He pointed out that HTC’s new flagship features a premium feel, thanks to its all-aluminium unibody.
“Our customers want something different from the mainstream, who appear to be the target for the Galaxy. Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One,” he said.

Ho does have a point. Many consumers simply want more, they don’t want a plastic body and they don’t want to buy a phone owned by everyone else. This is where HTC’s focus on build quality could pay off, provided the company manages to get its message across.

However, since Apple’s Samsung's marketing juggernaut is outspending everyone, we’re not sure many consumers will even hear HTC’s message. [The Apple-Samsung mixup was an honest mistake. Ed]

More here.

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments