Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 22 January 2013 14:18

AMD hires two key mobile engineers

Written by Fuad Abazovic



Ex-Qualcomm and ex-Apple


Back at CES we saw a Temash 28nm based tablet capable of running Dirt in 1080p and we met with quite a few AMD executives. The general idea is that AMD is supposed to go after tablet and convertible markets more aggressively in 2013 and Temash will lead the charge.

Kabini should do well in this market too, but more in thin notebooks, probably convertibles rather than in tablets. Last year we met with Steve Belt of AMD and saw some Hondo-based tablets, but this year Temash at 28nm should bring vastly superior performance at lower power. Steve just got some nice engineering muscle to help him drive the mobile roadmap, as AMD hired two senior engineers from Qualcomm and Apple.

Charles Matar comes from Qualcomm and the list of his expertise includes low power and embedded chip design. He joins AMD as a VP of System on chip Development.
The other chap called Wayne Meretsky comes from Apple and he apparently worked on iPad and iPhone processors in the past. He joins AMD as Vice president of software IP development and will lead the software development of AMD chips in the future.

It will take time to bring their ideas into actual products. It usually takes two years, but AMD is definitely shifting its strategy towards mobile, where it thinks it can make a difference. AMD desktop and notebook processors are decent, and graphics are going strong, despite the fact that Nvidia usually has the performance crown, Radeons are just as good as ever and they offer great value for money.

Things are getting complicated for AMD and Intel. Just a few years ago, they were the only two companies fighting for the consumer market, and now in time when tablets are becoming more important, the ARM alliance lead by Qualcomm, Apple, Nvidia, TI and a few others, is emerging as a serious competitor.

More here.


Last modified on Tuesday, 22 January 2013 21:00
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments