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Tuesday, 01 January 2013 14:04

Apple tops list of unwanted Christmas presents

Written by Nick Farrell



Reality distortion field crumbles

Apple has been high on the list of online searches for 'returns policy' on Christmas Day indicating some people woke up and discovered that someone had bought them the electronic equivalent of socks.

However, credit score company Experian found that Apple's returns policy prompted more online searches than any other company in the UK on Christmas Day. The company said the number of people were scouring for information on how to take back or exchange their gift rose by 250 per cent compared with last year, with Apple queries coming above Argos, Harrods, Debenhams and Toys 'R' Us. Experian can’t really believe that no one would want an overpriced hunk of junk with an Apple logo.

James Murray, digital insight manager for Experian Marketing Services said that it probably a case of parents and grandparents confusing the various models of iPads and iPods available. He thinks that since the iPad Mini and and iPod Nano might sound similar, they are clearly very different products and Gran might have been confused.

However, if it were that confusing Apple fanboys would not be able to buy the right one either, and that never seems to be the case. Indeed a real Apple fanboy would be overjoyed if he got some more Apple gear, even if he already owned it. It is not the technology it is the logo and two logos are cooler than one.

Nick Farrell

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