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Friday, 17 August 2012 09:54

EA might be up for sale

Written by Nick Farrell



Competition proves too much

Electronic Arts is mulling over selling itself as it finds itself in trouble trying to grow its business amid competition from free online gaming sites.

EA has been approached by private-equity giants KKR and Providence Equity Partners about a potential deal and no one is talking about it, which is probably a sign that it is being taken seriously. While EA is the maker of popular games as "SimCity" and "Madden NFL" and has a market value of $4.17 billion things are not going that well.

EA has had mixed results in recent periods as interest in consoles has dried up and free-access online games have taken their toll. Last month, EA reported fiscal first-quarter earnings fell 9 per cent. EA executives are thought to be considering selling the company for a $20 a share so that it can move into the free games market.

Nick Farrell

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