Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 20 July 2012 11:04

Google results show that the company is getting better

Written by Nick Farrell



Earned $2.8 billion


Google announced that it made  $2.8 billion in the last quarter, which was up from the same period last year. The figures, which were a little buried by the fact the company spent a fortune on Motorola Mobility which is making a loss, show that Google is getting better at flogging online adverts.

Google was also hit by dramatic swings in currency exchange rates that resulted in European sales converting into fewer US dollars than at the same time last year. Susan Wojcicki, Google’s senior vice president of advertising said that profits were made thanks to Google being able to provide more intelligent advertising results. She said that the company was moving beyond a search engine that just matches strings of words to one that understands people, the world, the way people do.

The total number of clicks on Google’s ads surged 42 percent from the same time last year. That’s the highest increase since Google began to report the clicking volume on its ads four years ago.But the average price per click plunged 16 percent from last year. It marked the third consecutive quarter of year-over-year erosion in Google’s ad prices. Google shares gained $15.94 to rise to $609 in Thursday’s extended trading.

Revenue climbed 35 percent from last year to $12.2 billion. If not for Motorola, revenue would have increased 21 percent. That would have been Google’s slowest rate of revenue growth since the fourth quarter of 2009, when the company was just starting to recover from the recession.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments