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Thursday, 12 July 2012 14:57

Apple red-faced after green cock-up

Written by Nick Farrell



Losing big customers


Fruity cargo-cult Apple is losing customers in its key markets because it arrogantly ignored a green certificatation programme.

Apple was involved with creating the  Electronic Product Environmental Assessment Tool (EPEAT) back in the days when it liked screws in the back of its products rather than just screwing around with its customers. However lately Apple has thought that it was a much better idea to get cash out of its users by gluing the backs of their toys together so that users can't do anything without going to see an Apple genius.

Sadly this move means that they can't get EPEAT certification because the toy cannot be recycled and have to be thrown away. But EPEAT is the key component in many government and education department's green policy. If you don't have certification, then these big customers rank you on a par with Chernobyl and they will not buy your goods.

San Francisco has already slapped a ban on buying Apple gear because it knows that its toxic and others are following. Apple is having a go at spinning its way out of the problem.  It is waving lots of pieces of paper which it says means that it is green. However the city of San Francisco says that they are the wrong bits of paper and Apple should know better. 

Apple seems to be suffering from a delusion that it can do what it likes and pretend to be something it is not.  It cannot be green if its products can't be recycled and that is the end of it. Jobs' Mob failed to see that earning a quick buck from forcing users to pay to have their batteries changed would cost it so much in terms of big customers. 

Nick Farrell

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