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Friday, 29 June 2012 11:32

Apple losing ground in tablet market

Written by Nick Farrell



Android catching up


YouGov is reporting that Job's Mob is losing ground in the UK tablet market.

Figures show that while the tablet market grew last year and Apple had 70 per cent of the market, its control of the market fell by four percentage points since last quarter. Samsung has 7 per cent share in the market and nearly half of current tablet owners 45 percent are considering switching their devices. Apparently iPad owners are miffed at how pricey the toys are.

John Gilbert, Consulting Director of YouGov’s Technology and Telecoms sector said that No brand can maintain 90 per cent plus share in a new and growing device market. The older and solvent generation adopted tablets at a growing rate, and spending over £400, it is much too lucrative an opportunity for competition to ignore, he said.

Gilbert said that Samsung and other manufacturers are fast approaching and exceeding Apple on price metrics.


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