Part of life
Last modified on Wednesday, 16 April 2008 19:35
Online banking is apparently part of the mainstream, according to a new survey. The survey conducted by ForeSee shows that customer satisfaction with online banking sites has risen significantly over the past five years.
Using the University of Michigan's American Customer Satisfaction Index, and this year the index registered a score of 82 out of 100 for online banking, up 12 percent, or 9 points, from a score of 73 in 2003. This indicates that customers are more pleased with banks' online operations than with branches and call centers.
Foresee thinks that this is because people are more comfortable banking online than they used to be, thanks to efforts by banks to boost security, allow more types of transactions, and ease navigation.