Featured Articles

Broadwell to be faster than Skylake-S in desktop

Broadwell to be faster than Skylake-S in desktop

Intel will do something that it never did before. It will release two processor generations at once in the desktop space.…

More...
ARM’s signs off on 64 bit ARMv8-A

ARM’s signs off on 64 bit ARMv8-A

British chip designer ARM has just signed off its 50th licensing agreement for its ARMv8-A technology, which includes support for 64-bit…

More...
Intel Business vPro market divided into 7 categories

Intel Business vPro market divided into 7 categories

Just a few years ago we had two market segments for business users. We had desktops and notebooks and now Intel…

More...
GTA 5 will make November release

GTA 5 will make November release

While we have continued to hear that Grand Theft Auto V for the Xbox One, PlayStation 4, and PC will not…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 20 March 2012 11:10

Free mobile apps found to be battery hogs

Written by Fudzilla staff



Third-party advertising needs a lot of juice


A new report produced by boffins at the Purdue University claims that free mobile apps which rely on third party advertising are battery hogs.

Researchers tested battery drain on Windows and Android handsets and found that advertising on some free apps accounted for as much as 75 percent of their total battery consumption. In Angry Birds only 20 percent of total battery consumption was used to play the game, while the rest was gobbled up by annoying ads. A whopping 45 percent was used up to find out the user’s location, needed for targeted advertising.

Third-party advertising and analytics services are a necessity, as an increasing number of app developers are turning to free apps with various marketing models. However, researchers caution that developers should weight their options before choosing third-party services.

More here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments