Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 20 March 2012 11:10

Free mobile apps found to be battery hogs

Written by Fudzilla staff



Third-party advertising needs a lot of juice


A new report produced by boffins at the Purdue University claims that free mobile apps which rely on third party advertising are battery hogs.

Researchers tested battery drain on Windows and Android handsets and found that advertising on some free apps accounted for as much as 75 percent of their total battery consumption. In Angry Birds only 20 percent of total battery consumption was used to play the game, while the rest was gobbled up by annoying ads. A whopping 45 percent was used up to find out the user’s location, needed for targeted advertising.

Third-party advertising and analytics services are a necessity, as an increasing number of app developers are turning to free apps with various marketing models. However, researchers caution that developers should weight their options before choosing third-party services.

More here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments