Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 20 March 2012 11:10

Free mobile apps found to be battery hogs

Written by Fudzilla staff



Third-party advertising needs a lot of juice


A new report produced by boffins at the Purdue University claims that free mobile apps which rely on third party advertising are battery hogs.

Researchers tested battery drain on Windows and Android handsets and found that advertising on some free apps accounted for as much as 75 percent of their total battery consumption. In Angry Birds only 20 percent of total battery consumption was used to play the game, while the rest was gobbled up by annoying ads. A whopping 45 percent was used up to find out the user’s location, needed for targeted advertising.

Third-party advertising and analytics services are a necessity, as an increasing number of app developers are turning to free apps with various marketing models. However, researchers caution that developers should weight their options before choosing third-party services.

More here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments