Published in Games
LEGO pulls plug on Universe
Could not attract enough subscribers
LEGO finally pulled the plug on the Lego Universe servers at midnight last night. The open world multiplayer world of bricks was never able to sustain enough subscribers to make the MMO profitable, or even get it to a break-even point, for that matter.
Originally developed by developer NetDevil for the LEGO group, the MMO was a very unique experience for fans of the LEGO world. Although the effort was launched in October 2010 after delays that totaled more than two years, and while it was very unique, it failed to hook players into playing the MMO despite a strong beta.
LEGO attempted a number of moves to make LEGO Universe work, even including an attempt at free access to much of the Universe; but it took money to get to the really good stuff. The game will be missed by many hard core fans, but all in all it will go down as a very expensive failure by the LEGO folks to break more ground in the digital realm. LEGO does point out that they will continue their very successful partnership with developer TT Games and publisher Warner Bros Interactive on LEGO titles for a number of different platforms. (As we told you previously, a Batman 2 game is in the works for release later this year.)
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