Twitter has redesigned its low tech webpage and has revamped some of its biggest features.
The big idea is that it will become more relevant and attractive to advertisers. It means that users will have to change the way they access their most important tweets and the most significant information they convey.
The Social micro-blogging site has linked its service to the notion of "home," and is rebranding the hashtag as the "discover" tool. According to Twitter it wants users' experiences to be the same, regardless of where they access "Home" or on a mobile.
Twitter said that it will be rolling out the changes to its Web site over "the next few weeks," although it appears some users are already seeing them, but that users of its new mobile apps will see the redesign immediately.