960K consoles sold shows sale prices helped
Black Friday week was a week of Xbox 360 sales that Microsoft is pretty happy to crow about. The company partnered with retailers to move Xbox 360 consoles, and move they did. Of course, part of the partnering was due to Microsoft’s work with retailers to offer some outstanding deals; which, of course, helped bump the sales numbers up.
According to the latest NPD sales numbers, Microsoft saw 960,000 Xbox 360 consoles sold in the U.S., with additional Kinect offerings in both add-on and bundle trim contributing to another 750,000 units sold. These numbers only cover sales in the U.S. from Saturday, November 19th to Friday, November 25th, which means that Cyber Monday sales are not included.
The numbers prove what many analysts have been telling us, which is that with the lower prices on the consoles many who were Wii owners, or have children that are a little older now, are moving to the Xbox 360 and PlayStation 3 consoles this holiday season. We have to agree that we expect to see continued high sales volume of consoles this holiday season as many households upgrade.