Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 10 November 2011 10:28

Asus and Acer cut ultrabook orders by 40%

Written by



Demand undermined by high prices


Asus and Acer pioneered Intel’s ultrabook concept earlier this year, but it now seems they are being forced to cut orders due to low demand.

According to Digitimes, the companies had originally ordered between 250,000 and 300,000 units from suppliers, but the order was cut to 150,000 to 180,000 ultrabooks by the end of the year. Just a month after the launch, ultrabooks seem to have ran into serious difficulties, mainly due to the relatively high price.

Most Asus Zenbook and Acer S3 ultrabook SKUs cost well north of $999 and high-end variants can set you back more than $1,600. This puts them squarely in MacBook Air territory in terms of pricing and consumers seem rather unimpressed.

Notebook vendors hope Windows 8 will boost sales, but the new OS will be introduced next October, almost a year from now. Until then, they will obviously have a pretty tough time finding plenty of customers for ultrabooks.

More here.


blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments