Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 10 November 2011 10:28

Asus and Acer cut ultrabook orders by 40%

Written by



Demand undermined by high prices


Asus and Acer pioneered Intel’s ultrabook concept earlier this year, but it now seems they are being forced to cut orders due to low demand.

According to Digitimes, the companies had originally ordered between 250,000 and 300,000 units from suppliers, but the order was cut to 150,000 to 180,000 ultrabooks by the end of the year. Just a month after the launch, ultrabooks seem to have ran into serious difficulties, mainly due to the relatively high price.

Most Asus Zenbook and Acer S3 ultrabook SKUs cost well north of $999 and high-end variants can set you back more than $1,600. This puts them squarely in MacBook Air territory in terms of pricing and consumers seem rather unimpressed.

Notebook vendors hope Windows 8 will boost sales, but the new OS will be introduced next October, almost a year from now. Until then, they will obviously have a pretty tough time finding plenty of customers for ultrabooks.

More here.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments