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Tuesday, 08 November 2011 09:52

Lego to close Lego Universe MMO

Written by David Stellmack

y exclamation

Will shut down U.S. & Danish studios

As many as 115 developers in the Lego Group that are responsible for the care and feeding of Lego Universe will have to seek other employment, as Lego will shut down Lego Universe. Developers in both the U.S. and Danish studios will be losing their jobs.

While Lego invested a great deal of money in the development of the free-to-play game, Lego Universe was only able to attract two million players, which was far from that necessary to keep the game going and make it profitable to continue.

Lego acknowledges the challenges it has had to build a successful revenue model for Lego Universe. In many ways, the announcement of the closure is a shame because Lego Universe had a significant number of bright spots; it will be a sad thing not to see its development continue.


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+1 #1 Silentwalker 2011-11-08 10:00
wow never even knew this was even out yet!
 
 
0 #2 Exodite 2011-11-08 12:42
It can't make a profit with two million players? :o

I realize it's F2P but I seriously doubt games such as DDO, which is also F2P, has anywhere near that many players.

Or indeed WAR, which is not F2P but still.
 
 
0 #3 ET3D 2011-11-08 15:41
It closes because it used a subscription model instead of a F2P or hybrid model. It started pure subscription, then made part of the game free (like WoW is now). Had it put an in game store selling all kind of Lego fluff it would likely have made billions.
 
 
0 #4 pogsnet 2011-11-10 09:22
There are many free to play now a days and they are not closing. Like Silkroad online which I love, world of tanks, etc... If they make game good enough for people to spend, people will spend if they enjoy a lot.
 

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