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The ones that believe in evolution
You might call them a fad, you could say they are overhyped, but tablets are here to stay and American consumers lead the way in adoption rates.
According to a new report from the Pew Research Center, 11 percent of American adults own a tablet and most of them use them on a daily basis. On average, users spend 95 minutes using tablets, which is quite an impressive figure.
Tablets are ideal for content consumption and most users use them to read news and share news stories via social networks. In addition to news, users also check email, social feeds, read books, play an occasional game and watch some movies.
More than 50 percent of tablet owners have a college degree and family income of more than $75,000. Unsurprisingly, most of them are employed and between 30 and 49 years old. Basically it appears that losers just don’t buy tablets.
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