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Thursday, 13 October 2011 11:00

AOL wants to sell itself to Yahoo

Written by Nick Farell



Oh dear, oh dear


Troubled dial-up ISP AOL wants to sell itself to the  just as problematic search engine outfit Yahoo.

According to Reuters AOL CEO Tim Armstrong has been meeting with top shareholders in the past couple of weeks to push the idea of a sale to Yahoo. He thinks that the deal could save his outfit more than $1.5 billion and give Yahoo a pretty good new direction to move towards.

Of course, Yahoo has many problems of its own, so writing a cheque to AOL would not be high on its list of things to do. But Armstrong said a merger between AOL and Yahoo could wring out $1 billion to $1.5 billion in savings from overlapping data centers and duplicate news sites, such as sports, entertainment and finance.

The deal would also appease ad agencies looking for more efficient buys with a bigger audience. But it could also arrange a deal with Microsoft. AOL, Vole and Yahoo have worked before on an advertising partnership to go up against Google.


Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Comments  

 
0 #1 pogsnet 2011-10-13 11:27
They did this again to make Yahoo market value higher so as the sole purpose to make M$ harder to buy it or discourage it.

Whatever, Yahoo already reached its peak value unless they innovate.
 
 
0 #2 Jigar 2011-10-13 12:30
In other news: Yahoo wants to sell itself to Microsoft.
 
 
+1 #3 Peter Ong 2011-10-13 13:14
Microsoft just sit back, relaxed and wait for the right time to harvest them after they merged ... for a very 'competitive' price.
 
 
0 #4 Bors Mistral 2011-10-13 13:46
The only reason I can see for anyone to buy AOL is if they want to put it out of its misery...
 
 
+1 #5 dicobalt 2011-10-13 14:46
Troubled company #1 say hello to troubled company #2. The people in charge have no idea what they are doing.
 
 
0 #6 trajan2448 2011-10-15 16:16
AOL paid 350 mill for the ridiculous Huffington Post which is actually worth less than a tenth of that. They are idiots.
 
 
0 #7 123s 2011-10-15 16:34
I am surprised that AOL still exists :o
 

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