Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 15 September 2011 10:34

AMD's new CEO to announce new strategy

Written by Fuad Abazovic
amd

More focus on mobile
We got an insider hint that AMD's new CEO is working hard on a twist in AMD's long-term strategy.

We heard that Rory Read was famous for turning things around and that he helped Lenovo with some key transitions.  Since AMD believes that smartphones and tablets are getting more important, and that they need even better mobile chips, its logical to assume that this new strategy can get AMD closer to these categories.

AMD under Hector was all about servers due to inherent high margins. Dirk Meyer was aware of the importance of notebooks but also paid a lot of attention of desktop and server, while Rory might go more after sleek tablets and ultrathin computers in the future. They might even start working on a phone chip, or acquire someone that already has one.

Trinity and Krishna are a good way towards slimmer notebooks and even tablets in the long run, but AMD can probably do even more to get itself closer to mobile computing revolution. We will keep our eyes open to see if Rory Read can turn things around.


Fuad Abazovic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments