Featured Articles

IDC says PC market is rebounding

IDC says PC market is rebounding

Research firm IDC has published its latest report into the state of the PC market and while there are some signs…

More...
TSMC steps up development of 10nm process

TSMC steps up development of 10nm process

TSMC, the world’s biggest chip foundry for hire, has reportedly stepped up development of its 10nm manufacturing process.

More...
Broadwell 14nm desktop comes late in Q2 2015

Broadwell 14nm desktop comes late in Q2 2015

A while ago we mentioned that Broadwell won’t show up in the desktop space this year and we got it right.…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
EVGA GTX 780 Classified reviewed

EVGA GTX 780 Classified reviewed

The EVGA GTX 780 Classified has been dethroned as the company’s fastest non-Titan card following the introduction of the GTX 780…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 15 September 2011 10:34

AMD's new CEO to announce new strategy

Written by Fuad Abazovic
amd

More focus on mobile
We got an insider hint that AMD's new CEO is working hard on a twist in AMD's long-term strategy.

We heard that Rory Read was famous for turning things around and that he helped Lenovo with some key transitions.  Since AMD believes that smartphones and tablets are getting more important, and that they need even better mobile chips, its logical to assume that this new strategy can get AMD closer to these categories.

AMD under Hector was all about servers due to inherent high margins. Dirk Meyer was aware of the importance of notebooks but also paid a lot of attention of desktop and server, while Rory might go more after sleek tablets and ultrathin computers in the future. They might even start working on a phone chip, or acquire someone that already has one.

Trinity and Krishna are a good way towards slimmer notebooks and even tablets in the long run, but AMD can probably do even more to get itself closer to mobile computing revolution. We will keep our eyes open to see if Rory Read can turn things around.


Fuad Abazovic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments