Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 07 September 2011 22:56

Nvidia doesn’t believe in ultrabooks

Written by Fuad Abazovic


Preparation for Windows 8
Last week when we spoke with Rene Hass, Nvidia notebook division general manager, and we could not resist not to ask about ultrabooks.

Rene believes that Intel had to go after this “sexy Apple market” but he also sees a lot of problems with the execution. He believes that the Average selling prices (ASPs) are high and that mandatory material expectations and not helping. The cost is simply too high for most consumers.

He sees issues with battery life and Windows 7 is one of the key problems to address. The slim case means slim battery as you cannot put a lot of it in this mandatory slim package.

Once again people are stepping into Apple's market and want to sell an alternative version of the sexy MacBook Air, they should end up cheaper, which is hard as Apple controls a lot of material market and buys obnoxious amounts of parts at a discount. It’s hard to compete with that for just about anyone, especially vendors who don’t seem sold on the ultrabook concept themselves and are choosing to order meager volumes anyway.

Sony tried to do this market, Dell tried with Adamo but they didn’t do particularly well. The mandatory $999 lowest price might help, but Nvidia doesn’t see them as a big thing especially not now when $400 to $600 gets you a great notebook, just a bit thicker and heavier. This is a big price difference, especially in a time of economic turmoil.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments