Featured Articles

Analyst reveals Apple Watch spec

Analyst reveals Apple Watch spec

An analyst has examined the Apple Watch supply chain in an effort to ascertain the exact spec of Cupertino’s new gadget…

More...
Nvidia's first 20nm product is a mobile SoC

Nvidia's first 20nm product is a mobile SoC

For much of the year we were under the impression that the second generation Maxwell will end up as a 20nm…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 07 September 2011 22:56

Nvidia doesn’t believe in ultrabooks

Written by Fuad Abazovic


Preparation for Windows 8
Last week when we spoke with Rene Hass, Nvidia notebook division general manager, and we could not resist not to ask about ultrabooks.

Rene believes that Intel had to go after this “sexy Apple market” but he also sees a lot of problems with the execution. He believes that the Average selling prices (ASPs) are high and that mandatory material expectations and not helping. The cost is simply too high for most consumers.

He sees issues with battery life and Windows 7 is one of the key problems to address. The slim case means slim battery as you cannot put a lot of it in this mandatory slim package.

Once again people are stepping into Apple's market and want to sell an alternative version of the sexy MacBook Air, they should end up cheaper, which is hard as Apple controls a lot of material market and buys obnoxious amounts of parts at a discount. It’s hard to compete with that for just about anyone, especially vendors who don’t seem sold on the ultrabook concept themselves and are choosing to order meager volumes anyway.

Sony tried to do this market, Dell tried with Adamo but they didn’t do particularly well. The mandatory $999 lowest price might help, but Nvidia doesn’t see them as a big thing especially not now when $400 to $600 gets you a great notebook, just a bit thicker and heavier. This is a big price difference, especially in a time of economic turmoil.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments