After it got into hot water over the EULA in its Origin service, EA games has changed its policy.
The old EULA said that EA was allowed to collecting a great deal of user information and reserving the right to willingly distribute it to unnamed partner third parties if it wished. It could also sell your children for medical experiments and a senior executive could have sex with your daughter if she was pretty enough (we made the last bit up). Since no one ever reads the EULA, other than hacks during silly season who are desperate for a story, no one noticed.
EA's new EULA, said that it knows users care how information about you is collected, used and shared. “EA would never sell your personally identifiable information to anyone, nor would it ever use spyware or install spyware on users’ machines. We and agents acting 37683v1 on our behalf do not share information that personally identifies you without your consent, except in rare instances where disclosure is required by law or to enforce EA’s legal rights,” the EULA says.
You are still not allowed to opt out of any data collection but the changes might deal with the complaints that EA suffered from last week.