Businesses could save, on average $65,000 a year by blocking employee access to social notworking sites.
A calculator which measures the cost to companies of time spent by employees using social media has revealed that the average company with 52 employees pays out $65000 per year for non-work related social media activity. WebTitan’s social media cost calculator shows that workers using non-work related social networking for a mere 20 minutes is the equivalent of paying out $65,000 or five per cent of the year’s salary bill for non-productive work.
WebTitan warned that the problem will get worse as social media is growing so the issue of people accessing and using it during work hours is likely to increase and continue to cost companies in terms of productivity and ultimately financially. Twitter has grown from 27 million Tweets per day in 2010 to 95 million – a 250 per cent increase. Facebook has grown globally from 350 million active users, to 640 million – half of which login daily.
Other social media products such as Flickr, Wikipedia, YouTube and the new Google+ combined with access from mobile devices establishes how pervasive social media is. Ronan Kavanagh, SpamTitan Technologies CEO said with companies now using social media to market to customers it is important that social media access is flexibly managed as roles require it, and that the web filtering tool employed to do this is dynamic enough to keep pace with changes within the organisation.
In the good old days outfits just had to worry about the personal use of telephone and subsequently email, now they have a minefield of Internet related access points to consider.