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Monday, 15 August 2011 08:54

Bing better than Google

Written by Nick Farell


Success rate higher
The success rate for Bing searches in the US is much better than Google, according to figures from Experian Hitwise. The internet analyst outfit has been adding up the numbers and dividing by its shoesize and worked out that while Google controls most of the search market, queries made through Microsoft's Bing search engine lead users to click on a Web page at a significantly higher rate than queries made through Google.

The success rate for Bing searches in the U.S. in July was 80.04 percent, compared to 67.56 per cent for Google, according to Experian Hitwise. The market watcher defines "success rate" as the percentage of search queries that result in a visit to a website. Searches made through sites owned by Yahoo, which farmed out search to Bing under a deal struck in 2009, were also more efficient than Google. Those searches yielded a success rate of 81.36 per cent.

Part of the problem that both search engines face is that people try to search by only using one word.  More than 25.32 per cent, are made with just a single word, followed by two-word and three-word queries, with shares of 24.09 per cent and 19.49 per cent respectively.

Google's share of total U.S. search volume in July was 66.05 per cent, down 2 per cent from the previous month. Bing's share came in at 12.98 per cent, down 2 per cent from June. Yahoo search took a 15.07 per cent share, up 4 per cent, meaning that total "Bing-powered" search came in at 28.05 per cent.

Nick Farell

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Comments  

 
+4 #1 distinctively 2011-08-15 10:55
Looks like Microsoft is doing some guerilla marketing. There's no way that Bing has better results. Whenever Bing slips its way onto a computer, I can tell right away. The results aren't just below Google standards, they're poor. The difference between the two is so severe that I doubt any intelligent person will believe this "study".
 
 
+3 #2 bardenck 2011-08-15 15:31
i dont know what,if any, effect this may have on the numbers, but alot of times i will type a question into the search bar ( google ) and find what i was looking for within the links description and never have to click the link! and google has the feature to preview the page before clicking on it! im sticking it out with google/android.
 
 
-2 #3 fed44 2011-08-15 16:08
Quoting distinctively:
Looks like Microsoft is doing some guerilla marketing. There's no way that Bing has better results. Whenever Bing slips its way onto a computer, I can tell right away. The results aren't just below Google standards, they're poor. The difference between the two is so severe that I doubt any intelligent person will believe this "study".

Chances are you need to google localization first...
 
 
+1 #4 Mr. Awesome 2011-08-15 22:47
Quoting fed44:
Chances are you need to google localization first...


That wouldn't explain the poor results Bing offers on an international level. The fact is that Google seems to work better wherever you are without needing to go through the extra steps. This is not the opinion of one here. As I send back computers from repair, I always make sure the "Ask" search engine is removed and always check to see if the owner would like Google instead of Bing. They are almost always relieved to find out that their searches are about to improve. Bing just doesn't cut it. It simply lacks an intuitive nature that a quality search engine needs.
 
 
-1 #5 navair2 2011-08-16 02:15
Given my long-standing but slim distrust of all things Micro$oft and their penchant for trying to acquire every LAST dollar in my wallet, I suspect this "study" of being "loaded" in MS's favor.

However, there is the REMOTE chance that Bing may be making headway against Google, but I'll still use the latter as my primary search until Google either "sh*ts the bed" or Microsoft admits to its rather OBVIOUS play to own the world via software.

:P
 
 
-1 #6 navair2 2011-08-16 02:17
Quoting navair2:
Given my long-standing but slim distrust of all things Micro$oft and their penchant for trying to acquire every LAST dollar in my wallet, I suspect this "study" of being "loaded" in MS's favor.

However, there is the REMOTE chance that Bing may be making headway against Google, but I'll still use the latter as my primary search until Google either "sh*ts the bed" or Microsoft admits to its rather OBVIOUS play to own the world via software.

:P

AND gives "little guys" a stinking chance instead of burying them wherever and whenever they CAN... :P again.
 
 
-1 #7 Haberlandt 2011-08-16 03:00
Where's Warrior saying Bing rocks and Google sucks? :P

Anyway, what I like from google is the option to search between dates and to search only for news, discussions, etc.
 
 
0 #8 Cartman 2011-08-16 07:37
LOL what a lie ,not possible that Bing is better than Google
 
 
-1 #9 Wolfesteinabhi 2011-08-16 15:43
well everything said and "seen" ..i must say there are a lot of times when i get the information i need just in the search results from google...i dont need to click the webpage/link!!
 

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