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Friday, 01 July 2011 11:12

Sandy Bridge cock-up did not help AMD

Written by Nick Farell


iSuppli said that Chipzilla is unstoppable
Despite the fact that Intel's Sandy Bridge launch was marred by a design flaw, AMD has received a canning from Intel in the first quarter.

Beancounters at iSuppli said that Intel's global microprocessor revenue share was 82.6 percent, growing from 80.6 percent in last year's first quarter AMD's revenue market share fell to 10.1 percent from 11.8 percent in 2010's first quarter. AMD suffered because of Intel's fast resolution of the Sandy Bridge chipset and flat PC shipments, which in this year's first quarter totalled 81.3 million units, falling by 0.3 percent year on year.

In late January, Intel said it had stopped shipments of the chipset used with its latest generation of Core processors based on the Sandy Bridge microarchitecture after it found a design flaw. Taking advantage of Intel's woes, AMD at the time launched a marketing campaign called "Ready. Willing. and Stable" to sell more chips. It did not work. Intel moved quickly and resolved the error efficiently, iSuppli said.

AMD's problem was that it did not have a chip to compete with Intel's Sandy Bridge processors. AMD delayed the launch of its latest chips for mainstream PCs code-named Llano, which were due early this year, due to a manufacturing issue. Llano chips were officially announced last month, with laptops and desktops now becoming available. Intel's sheer volume of chip shipments also helped the company gain revenue share over AMD, iSuppli said.

Nick Farell

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Comments  

 
+2 #1 dicobalt 2011-07-01 11:59
I simply waited to build my SB. I wasn't even considering AMD because their CPU performance isn't fast enough for my needs. The $250 (now $220) 2500K was and is a better deal for me. Especially when it can run at 4.6GHz 24/7.
 
 
+36 #2 pogsnet 2011-07-01 12:44
It's because when the issue came AMD has no product or new product to capitalize the issue. And I believe this is the main reason why Dirk was kicked off. Sorry for them for being late, they can't help coz they don't have enough man power, facilities, budget and technology to ramp up things. But anyway it is not too late for them to show something what they got. Let's see what goes next.
 
 
-16 #3 godrilla 2011-07-01 14:26
Error
 
 
+1 #4 godrilla 2011-07-01 14:29
So they lost market share to intel again. If the want to stay in business they have to beat Nvidia @ the 28nm gpu race and launch something soon at least for back to school sale or time for some bf3. Bulldozer will also change the scenario.
 
 
+15 #5 neo222 2011-07-01 14:36
well...AMD's Fight is like this

Intel----AMD----NVDIA

But as far as i can see..AMD is already giving NVDIA a tough fight in GPU segment..and for intel..lets hope Bulldozer has an answer

I don wanna see Optimus dyin.. fightin sentinel and megatron :P
 
 
+8 #6 Bl0bb3r 2011-07-01 15:24
It was to be expected, AMD had old products, intel already brought out the 2nd generation of iSomething's and rumored the 3rd. We are still waiting for BD, but glad Llano came out, which will give AMD a better sale figures. SI will be on time, or early if TSMC does 28nm right, other than that, that's business.
 
 
+16 #7 gozzak 2011-07-01 15:42
It's a shame. I built a lot of PCs for family/friends etc, and those that just want a cheep Internet/Office/Music/Video PC, AMD are so much cheaper. For any "good" PC, Intel kicks assss, but at the low end, AMD is so much more affordable
 
 
+15 #8 yourma2000 2011-07-01 15:54
Quoting gozzak:
It's a shame. I built a lot of PCs for family/friends etc, and those that just want a cheep Internet/Office/Music/Video PC, AMD are so much cheaper. For any "good" PC, Intel kicks assss, but at the low end, AMD is so much more affordable



I'm gaming on a Sempron 140 (cheapest AM3 CPU) unlocked to an Athlon II x2 4400e, plays Crysis 2 and all of my other games at smooth framerates, only cost £24 aswell, definitely an awesome chip until Bulldozer arrives
 
 
+11 #9 Bl0bb3r 2011-07-01 16:51
For gaming the A8 did good enough, even against the 2500k, in AVP there was hardly any difference coupled with a 6990... I for one don't see the upper Sandy's a good gaming investment unless someone's really twitchy about the few extra fps the more expensive CPU has to offer.

Yes, intel kicks ass, just make sure it kicks the right one or else you've thrown money out the window.
 
 
0 #10 SlickR 2011-07-02 15:07
Well AMD needs to be more competitive in the performance segment. Since the performance segment is soo cheap now around 150 euros its the biggest market.

So instead of putting gpu's on the cpu's and making CPU's good at GPU things, AMD should focus on the CPU side of things and improve performance in archiving, multimedia, editing and so on...
 

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