Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 13 February 2008 10:50

Heavy clickers distort online advertising

Written by

Image

Six percent click on half advertising


A media
company called Starcom has poured cold water on the idea that the number of clicks on a banner ad on a Web page is a good method of measuring success.

Starcom have worked out that only a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior. Only six percent of the online population are responsible for half the number of clicks on banner advertising.

These are between the ages of 25-44 and households with an income under $40,000 and behave differently online contrary to the typical Internet user. The heavy clickers visit auctions, gambling, and career services sites, which are left alone by most users.

More here.
Last modified on Thursday, 14 February 2008 03:53

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments